Mission Statement

RaveUp is a fresh, fun and original music magazine that is solely dedicated to electronic dance music. With a vibrant, outspoken, modern yet funky style RaveUp isn’t afraid to break boundaries and traditions, appealing to the younger generation with its youthful style. It has a light, refreshing and witty approach to discussing, promoting and celebrating electronic dance music; although it is serious about its genre, it isn’t intense and its trendy, younger readers will be able to relate to it easily.

In recent years there has been a rise in the number of young people listening to the different sub genres of electronic dance music, such as drum and bass, house, electro, dubstep, etc. However, although there are magazines dedicated to these subgenres, most of them are online magazines – the only electronic dance magazine in print is Mixmag. We have a lot of respect for Mixmag and its success here at RaveUp, but we are also aware that it tends to be aimed at an older audience and is very deeply focused on more mainstream artists. Due to this surge of popularity for the sub-genres, there is a gap in the market for a new electronic dance magazine; one that will appeal to young readers and reflect current music trends through its content and through the way in which  its information is light/easy to take in – We  plan to quench the younger generations thirst for this.

 RaveUp is different to other magazines in the way that it approaches electronic dance music; it’s frank, friendly and fun. It focuses on artists that young people want to hear about, artists that young people can relate to and have actually seen, not just general dance music artists or whoever ‘played in Ibiza this summer’. It is extremely supportive of British musicians and wants Britain to be known for its amazing variety of excellent electronic dance music DJs. RaveUp is not overly intense about the genre, and so the information is easy to read, understandable and most importantly, much more appealing to its audience.

RaveUp is aimed at confident, independent young adults who like to stand out from the crowd and enjoy having fun, listening to music and partying.  However, they are intelligent and they work hard just as much as they party hard. RaveUp will be distributed monthly at all high-quality newsagents, supermarkets and music stores at a retail price of £3.10. The magazine also has its own website (www.raveupmagazine.co.uk), meaning that the readership can constantly access the magazine and get their daily fix. It will provide an online version of the magazine, including articles, interviews and information on raves/festivals/events. As the website will be updated daily, it will mean that the audience can always be given the freshest information, making the website the perfect accompaniment to the magazine. There will also be a RaveUp app, available for all smartphones so that the audience can easily access information/news on their favourite artists and are able to keep updated on them on a daily basis and whilst on the move. 

RaveUp promises to deliver its target audience information about their favourite genre of music, and encouragement to keep listening to the genre we promote. A wide range of interesting topics will feature within it, for example, an on trend fashion section (i.e. with clothes for gigs/raves/festivals), polls and quizzes, exclusive interviews with artists of the genre, news about the audience’s favourite artists, reviews on new albums and singles, reviews on raves/festivals/gigs, event listings, a technology section (a must for all aspiring DJs) and articles about general issues related to electronic dance music.

Amongst this, RaveUp will also include freebies for our dedicated readers, for example cover mount such as mix tapes, CD’s and vinyl related to the artist that is featured on the front cover. RaveUp promises to also have at least one competition a week in which one lucky reader can get their hands on exclusive tickets for festivals/raves/gigs. We may also include vouchers within our magazine (for example 20% off music downloads) which will be available for all readers.

Artists that will feature within our magazine will be mostly British artists (such as Disclosure, Sub Focus, Skream, High Contrast), as RaveUp is a British magazine that supports British artists and believes the best electronic dance music artists come from the UK – we also believe readers will be able to relate to British artists much more; we hope to inspire our readers who are aspiring artists, wanting a career within the electronic dance music genre. The likelihood is that RaveUp will feature mostly male artists, as the genre of electronic dance music is conventionally male dominated, however we will strive to represent high-quality artists equally – regardless of gender, ethnicity, sexual preference etc; RaveUp believes all artists are equal.

RaveUp magazine believes that we should all be together as one; we hope to bring together our readers in their passion for electronic dance music (much like the original values that early 90’s raves had); we aim to unite them in their quest for new, edgy and advanced music whether it be house music, drum and bass, dubstep, garage, jungle or electro.

Like its readers RaveUp has a work hard play hard mentality and wants to be known for its distinctive style. It is the only magazine of its kind, a friendly magazine aimed at young people who want to have fun whilst listening to their favourite genre of music.