The reader of RaveUp is a male, who is aged 16
to 24 years old. He is in full time education at sixth form, college or
university, and may have a part time local job in retail. Currently single and
having fun for the time being, he is not in a rush to commit, although, if a
special girl came along, he wouldn’t mind getting into a serious relationship.
He’s a fun-loving, enthusiastic, intelligent yet humorous guy, who is serious
about electronic dance music. Although he can appear shy, once you get to know
him he’s extremely bubbly and outgoing!
His hobbies and interests include mixing on his
decks (however this is just a casual hobby), travelling, going on nights out with his mates to raves, watching TV
(especially football/sky sports) and comedy movies (Such as Stepbrothers or 21 Jump Street), listening to new music, football and most
importantly reading RaveUp magazine. His ideal meal would be a Domino’s
pepperoni pizza, accompanied with a mars ‘refuel’ milkshake/any kind of
chocolate milk. He tends to spend his leisure time on his xbox 360, playing
Call of Duty, Grand Theft Auto and his all-time favourite, Fifa. He also plays
for his local football team and spends a lot of his leisure time training with,
as well as socialising with his friends - they are extremely keen on electronic
dance music too, especially drum and bass, house and garage and accompany him
to lots of events, such as LED Festival and an assortment of raves (i.e.
Promised Land, UTR, Lets Go Crazy, Spectrum, Raindance), all of which focus on
and promote his preferred genres of electronic dance music. His favourite artists are Netsky, Disclosure, Julio Bashmore and Chase & Status.
He’s also good with computers and keen on
technology; his prized possessions are his iPhone 5 and his MacBook Pro. He has
a FaceBook account, but doesn’t tend to use it much – he’s recently started
using Twitter a lot more and prefers it to FaceBook because he feels like
Twitter is much easier to access, and much trendier than FaceBook is (all his
friends/peers tend to use it).
Magazine reading is not an activity he participates in all the time, although he occasionally buys Mixmag; he enjoys reading about his favourite artists and getting the latest music-related news. However, he wants a music magazine that appeals more to his age range. He feels that Mixmag, though fairly interesting and informative, is suited more to an audience who is likely to be in their late twenties. He also feels Mixmag is much more intense about music; he wants a magazine which is serious about electronic dance music but isn’t too/as intense or deep about it – a dance music magazine with a lighter style. He wants a magazine to feature the artists he really wants to read about, rather than one that is simply about all electronic dance music artists in general.
Magazine reading is not an activity he participates in all the time, although he occasionally buys Mixmag; he enjoys reading about his favourite artists and getting the latest music-related news. However, he wants a music magazine that appeals more to his age range. He feels that Mixmag, though fairly interesting and informative, is suited more to an audience who is likely to be in their late twenties. He also feels Mixmag is much more intense about music; he wants a magazine which is serious about electronic dance music but isn’t too/as intense or deep about it – a dance music magazine with a lighter style. He wants a magazine to feature the artists he really wants to read about, rather than one that is simply about all electronic dance music artists in general.
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